It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

search engine optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time

Traffic? Have you been banging your head against the wall trying to come up with ways to increase your website traffic without emptying your bank account?. Yes we know that PPC can lose you thousands of dollars, unless you are on of the lucky few who posses the Undercoverprofit membership or google adwords miracle.Plus SEO is very expensive and time consuming unless of course you have search great yet very expensive tools like SEO ELITE.

Then the JV, oh that intimidating process of contacting the gurus to JV with you , then coupled with rejection letters. I guess you have experienced it if you have stayed online for some length of time.
So what do you do when in such a dilemma? Yet you need loads of traffic to make money online?

Remember, we are talking about targeted traffic. Laser targeted, highly motivated customers ready to whip out their wallets and input their credit cards. You are searching for El Dorado. You know it’s there. You’ve read that others have found it. There is a path and it starts here.

Below are five diverse methods that you start to use to drive targeted customers to your site with the knowledge you gain here.

1. Join the world and start a blog! Blogging is the craze of this internet generation. A blog is online diary that can be easily updated. Your readers can even leave comments or answer polls. By just setting one up you create another link into your site. People love blogs and love to read what others have to say. By creating a blog on a subject related to your website you already have targeted visitors who won’t hesitate to click onto your website if they want to learn more information.

Setting one up is extremely easy and most blog websites are free. I recommend trying out Blogger.com as it’s operated by Google. Also, by setting up a blog on Blogger.com you can almost guarantee you’ll be picked up by Google spiders quicker than if you manually submitted your website to them. Although there are great advantages to posting to a Blogger site you always want to have a blog hosted on your own site. Blogger will take down sites and sometimes for no apparent reason. You can lose all your data and traffic in seconds. Apart from blogger, I have personnally used wordpress successfully. The first time I opened up my word press blog, I made two sales that day. And these were highly priced items. The unfortunate thing is that I got this blog deleted or removed by word press for reasons I did not even know.

I cannot access it now. May be it is my computer. it was located at http://www.softerdreams.wordpress.com If it is still there, you can send me an email to tell me.

2- Have you seen the next thing to bloging? I do not know what to call it, but it is called a lense. You simply open up a lense,and post any message relating to your topic or business. Provided you update it every day, people will visit this lense even from places you never expected. At your lens, you only post little information about your product or website and then point the reader to your product webpage. In other words, a lens is just a starting point for surfers, not the finishing point. So your offer is the finishing point.

Lenses rank really highly in google, often #1 for non-competitive search terms, and tags help your lens come up for SPECIFIC search terms.

What you have to keep in mind is your probable visitor’s mind before he/she finds your lense. What might a person new to your subject search for? Might they type a QUESTION into google?

For example, someone might type: Vitamin booster? If you had this as a tag on your vitamin booster lens then you would probably come up quite high!

Do you have a lens about camera memory cards? Maybe this would be a good tag: what memory cards work with cameraX. Not everybody is going to search google for that, but those who do will probably find you.

So you have to think foward.Will anyone in your target audience type a QUESTION into google? What might they type? Think of some examples, and add them as tags!

You can start up your own lens at Squidoo in only five minutes and it is free. Plus check out my own make money online lens here (Feel free to contact me when you experience any dificult in setting up your lens

3. Make forums related to your niche, your daily destination. There are people talking about your niche on any number of forums and groups. Join several and provide accurate content rich answers to their questions. Be seen as a helper, someone who is truly interested in the topic and the people. Do not spam. Do not advertise but place your site in your signature line. You’ll be pleasantly surprised at the number of good customers you’ll receive. If people are motivated enough to join a forum or group to discuss their issue then they most likely are motivated to find good information. The other advantage is that your will also gain a lot of knowledge from the experts in your niche. All the gurus in your niche usually hang out in forums. So if you need to rub shoulders with them, it is good you go there.

*Important though * Remember you also have to give the impression of an expert in your niche when answering questions. So you should not openly ask questions. Be the contributor. But if you need so of your questions answered, what I usually do is identify the epert and PM him /her. That way, your inefficiencies are not known by the public.

3.Bum Market to get targeted traffic. Well,bum marketing is a very wide topic that has recently taken trend. It so wide that I cannot discuss it in this volume. But briefly, bum marketing is article marketing to earn money.What you do is to do research on keywords, I recommend keyword elite. Then you identify the key words with little competition ( not above 15000) but some good searches performed on it in a recent month. Then you go to click bank, choose a product related to that topic, write and article about it. Then in your resource box on the article, you include a link to that product. You then submit your article to three recommended article directories which google loves so much. These article directories are Ezinearticles.com, Goartcles.com and searchwarp.com
With a few weeks, your article will show up on google for a term related to your topic. But you have to make sure that the title of the article contains the keyword or key phrase you are targeting. That is the only SEO you will need with bum marketing.Bum marketing gets traffic to your website simply by riding on the back of the already established higly trafficed sites. Watch out for my next ezine where I will completely disect bum marketing.

4. Viral marketing has a mystique about it. The first site that accidentally took real advantage of this method was Interview With God. The owner of the site published a public domain poem on the net just a couple of months before 9/11. His site was ?discovered’ by many people who took solace from the poetry and began sending the site to all of their friends. The rest was history. The essence of viral marketing is sharing information with people you know. There are several avenues open to you and even more if you use your imagination. You can take advantage of social networking sites and social bookmarking sites where you can share your information with all of your new ?friends’. Tell a friend scripts on your site can encourage your current visitors to tell their friends. You’ll find that people will tell their friends if your site is funny, touching or if you offer incentive. Another technique is to offer free information through ebooks with links back to your site.

5-Article marketing. This is different from the bum marketing method I have talked about above. With bum marketing, you are basically tarketing low competitive keyword. But here I mean geting traffic for even those highly competitive keywords such as mine which is Make money only and internet marketing. Article marketing has been a topic of conversation for several years now. People seem to attempt this particular avenue and get discouraged easily. Although this type of marketing will economically generate targeted customers it is a time consuming job. The best technique to use is to post at least three to four articles per week to two or three of the top article directories. It’s not necessary to post to 300 directories, just the ones with high page ranks like ezinearticles.com. These article postings do three things. You have back links from a site with a high page rank; you have access to publishers and your content will be found on organic searches based on the keywords and phrases you enter when you post to the directory.

6. Do you have expert knowledge on a particular subject that relates to your website and business? You not only can share that knowledge in groups and forums but also by using answer sites through Yahoo Answers or eHow.com. In these arenas people post questions and others post answers. People who read the answers rate them. Your site gets traffic when people perceive that you are giving high quality answers.

MySpace.com Traffic

7. Using MySpace.com to advertise your website has become a new way to increase your traffic. This site is mainly a “people meeting” site but you can list your website and create friendships with thousands of people in a very short time.

You simply need to mention your website URL when you send a message to the community bulletin board. This can create a tremendous flood of traffic to your website as there are over 35,000,000 subscribers to MySpace.com.

You have the knowledge to drive traffic to your site. This may not be the flood of traffic that dreams are made of but they are targeted customers, the most important kind of traffic. As your skill using these techniques improves so will the number of buying customers visiting your site. And isn’t that the point? By spending a little time and using some creativity, promoting your website doesn’t have to drain your bank account. Take some time to check out these opportunities and you’ll find yourself with a steady stream of website traffic in no time.

M.Planet Lubowa

http://www.articlesbase.com/internet-articles/web-site-traffic-promotion7-terrific-traffic-ideas-that-dont-include-seo-jvs-and-the-expensive-ppc-127789.html

The Search Engine Optimization, or SEO of your website is very important in order to get a high ranking with the major search engines, like Google and Yahoo. Though there are many websites that boast of SEO techniques and tips that guarantee top placement in the search engines, it is better to use the help of SEO software to help you with your optimization needs.

It is always better to use a reliable software program, and there are several different types of search engine optimization software available on the internet. However, the best software implements the two major SEO techniques: On-page optimization and Off-page optimization.

On-page optimization software uses title tags, alt-image tags, meta tags, quality content, ease of navigation, H1 and H2 tags, internal linking and other features to optimize your website for search engines.

On the other hand, off-page optimization software specializes in link building techniques to increase your website’s page rank and popularity. For achieving this, off-page optimization software uses techniques such as reciprocal linking, directory submissions, PPC advertisements, use of keyword rich anchor text for the linking of text and in non-reciprocal linking.

Off-page optimization is usually considered to be more valuable than on-page optimization. This does not mean that on-page optimization has no value, and is not required because in order to make your website more search engine friendly you need to use both of these techniques appropriately.

There are many types of SEO software programs which help in the implementation of off-page optimization and this software helps in the improvement of link popularity with reciprocal and non-reciprocal links. Some websites offer monthly membership for the use of their Link Popularity software while other websites offer them for a one-time fee.

When you buy software, buy it from a website with good technical support and a proven track record. Avoid websites that are one time sellers with no indication of future upgrades. It is also better to choose websites that have a discussion forum with quality user feedback. SEO software from a website that has a good product review is always safer. However, there are many companies that have their own product reviews which look more like self propaganda, and cannot be considered as an honest product review.

Submission of articles to websites is a great means of boosting traffic to your website. Upon writing effective articles, the next step lies in submitting your article into the appropiate category. Instead of doing this manually, it is better to use good SEO software that helps with the submission of articles to various article directories.

PPC (Pay-Per-Click) is another means of getting traffic to your website. Though there are many PPC programs available, the main point lies in choosing the right keyword that provides meaning to the content of your website. With the best search engine optimization software, the adwords campaign is optimized to help choose the right keyword combo for the PPC. This procedure saves you time and money.

There are several types of software programs found on the internet. However the best search engine optimization program for your website depends upon the needs you have for the software. It is best to read product reviews, and note the important features of a website selling SEO software to decide which software is the best search engine optimization software.

Scott White

http://www.articlesbase.com/sem-articles/what-is-the-best-search-engine-optimization-software-136761.html

As more and more people round the world are surfing the net everyday, the competition to attract their attention has increased by leaps and bounds in the recent years. Companies – big and small, professionals and individuals are all in the race. Innumerable web pages are being produced and being hosted everyday. All of them are keen to rank high in the SERP or Search Engine Result Pages. and the so the SEO experts are busy than ever before.

An experienced SEO professional knows that the way major search engines like Google, evaluate web pages has changed through these years. Search Engine are getting smarter and smarter. Fooling a search engine is becoming harder. Or should I say risky. When you try to fool search engines, you run the risk to get banned. So, what triumphs? Real good contents? Back linking? What else?

Let’s see what are the hottest SEO ‘on page’ and ‘off page’ techniques on which SEO experts have unanimously expressed their trust. This list is not necessarily on merit basis, I mean, the first factor on top of the list doesn’t mean that it is the most important SEO factor.

On-page techniques

1. The Title tag

Go to the Google search page, type any keyword and hit enter. Have you ever noticed the starting line of each result ? It’s the ‘title’ of the web site. So, it goes without saying that ‘title’ is important. You must have an appropriate ‘title’ for your web site containing the most relevant keywords.

2. Meta Description.

You will often hear or read that Meta tags are no good anymore. But the Meta Description tag still holds good. You will never find an optimized web page without it. No SEO skips this one, on the contrary takes care that the description is comprehensive, precise and to the point.

3. H1, H2, H3 tags

The headings. The ‘H1′ tag or the header is most probably the most significant body tag in terms of SEO along with the ‘Alt’ tag . It is supposed to be the main headline of a web page and should comprise of its primary keywords or key-phrases. You should have precisely described ‘H1′ tag on each of your web pages. If you don’t like the look and feel of the ‘H’ tags, use CSS to design it to your choice.

4. ‘Alt’ tags.

Unfortunately search engine spiders cant view the images on your web pages. Neither they can view those lovely Flash content or animated GIFs displayed in the pages of your web site. They can only read texts. so feed them with some descriptive texts about the images or Flash contents that you may have on your web pages as alternatives. The primary use of the ‘Alt’ tag is to describe your images or the likes of Flash banners etc. Use this to your advantage – use your keywords as ‘Alt’ tags. It really helps and is widely used by all SEO experts.

5. Internal Anchor Text links

Using ‘Anchor Texts’ to link other pages of the web site is now being considered as one of the most important factor that influences page ranks. You can judge it yourself. Choose any well optimized web site with high page rank. Go to the Google search page, type link:thesiteyouchose.com and hit enter. The search will return with several pages and you will notice that quite a few of them are from that very site itself. So, instead of ‘click here’ do consider using ‘For more information on something go to the something page’ (replace ’something’ for anything you like). I hope you got the idea.

6. Suitably named files and folders

This concept is also relatively new. It has worked like a charm for me. The idea is to name a file ‘contact-a-web-designer.html’ instead of just ‘contact.html’. Or rename your ‘download’ folder as ‘download-cheap-web-templates’. Does it make any sense? I hope it does. Try it, you will not regret.

7. Quality content.

That goes without saying. Good, quality content which is appealing to the viewers is indispensable. Nothing can influence the search engine more, make no mistake. Make sure you write the contents for your web site visitors and not the search engines. And it is very important that you add fresh contents to your web pages regularly – it tells the search engine that your web site is very much alive.

Off-page techniques

1. Link building

Good content and consistent link building – the two most important factors of search engine optimization. Gone are the days where any links were good enough to achieve good page ranks with the search engines. Now you should take utmost care on who are linking to you and from where? You must have come across the terms like “relevant web site/page” and “good neighborhood”. It means that you get more credit if you get back-linking from web sites which are based on the same theme as yours and preferably have high page ranks – the more the better. And instead of placing your url as links use your primary keywords as Anchor Text links.

Now the million dollar question ? Who is going to link to you? Why should well established web sites with high page ranks will consider linking to a new site like yours? Well to harm trying. Most of them will not, but if you have a decent site with quality content some may just agree. But don’t worry. Fortunately you have some other options to gain some back-links. Submitting to directories is certainly one of them. Try writing some good articles on your web site theme and submit them to directories round the world. Most article directories will allow you to put a couple of links inside your article provided your article is good enough to be selected. Start trying and you will soon find that it’s not that hard. submitting to various directories get your web site indexed by the search engine much faster than otherwise.

2. Approach

Yes. Your overall approach towards optimizing your web site will eventually influence your site’s ranking in more than one ways. ‘Slow but steady’ should be the right approach. You can’t achieve anything here in the SEO world overnight. patience is the key here. Don’t try to optimize your site for broad keywords like ‘web design’ or ‘Pizzas’ at the first instance- it will be sheer waste of time and energy. Rather chose what is known as ‘long tail technique’. For example go for ‘affordable web site design Santa Monica’. And when you have got some results start working on those broader keywords. And you should have the same approach towards link-building as well. Be realistic. Don’t try to get too many links too fast. search engine call it spamming and they ban spammers. Just keep every thing plain and simple.

It is not so hard to earn money from the net. But you should make your self deserving. it is not hard to attract visitors to your web site, but then again your site should worth it. And believe me, you can make your web site worthy.

Amitava Roy Chowdhury

http://www.articlesbase.com/seo-articles/search-engine-optimization-7-plus-2-killer-seo-techniques-87127.html

When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.

A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.

For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a google page rank this is also a quality backlink.

Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.

Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a “no follow” or “no index” robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.

Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.

James Day

http://www.articlesbase.com/seo-articles/link-building-for-effective-search-engine-optimization-74217.html

Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.

The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do – and things you should be sure NOT to do – which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links “bad neighborhoods.”

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a “Pagerank” which is represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.

Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye – but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking.

Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text – splat! the page is penalized.

The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page – ever!

Another potential problem that can result in a penalty is called “keyword stuffing.” It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called “Keyphrase Density” to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering – unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “renters insurance,” be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as “cloaking.” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you?cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic, and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list.

It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as “pagejacking.” This kind of shielding is unnecessary these days due to the use of “off page” elements, such as link popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.

Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

Rajkumar

http://www.articlesbase.com/seo-articles/protecting-your-search-engine-rankings-3899.html

Back in the “old” days of a couple of years ago, search engine optimization (SEO) was all about keywords. Repeat the same phrase fifty times on your homepage and your site would pop up when that phrase was searched in Google. Thankfully for consumers and entrepreneurs alike, the search engines have wised up to such practices. With the creation of more detailed and precise algorithms, Google has come up with better ways to highlight the most relevant and trusted websites.

Just Because You Build It…
Creating a beautiful website with groundbreaking information does not guarantee high site traffic. Once the website is ready to be unveiled to the public, it is time to begin a serious marketing campaign to attract the eyes and ears of interested consumers. The best way to get this kind of exposure is to rank high in the search engine results pages (SERPS), and the best way to climb in the SERPS is to build backlinks.

Backlinking to Your Site
A “backlink” is a link from a website that leads readers back to your website. Sometimes it is a highlighted link in the middle of an article. In other cases, it may be the link in your Resource Box, at the end of an article you have written. When that article is distributed and published on other sites, the link leads readers back to your site.

The importance of backlinking can’t be over-emphasized. When a backlink to your web site from a popular and relevant site is created, Google tags a date to it, and records the actual phrase used in the link. Google then saves this information in order to establish rankings.

Getting the Most Out of Backlinks
It’s important to understand that backlinking is more about quality than quantity. The search engines operate under the assumption that not all links hold equal weight, and a backlink (also known as an “inbound link”) from a highly popular or well known site has more clout than a link from your Uncle Ted’s garden photos.

Here’s what Google has to say about how it uses backlinks to determine your page rank:

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’.”

So while having every member of your extended family create a link to your website from their own sites might be a great way to keep Aunt Alice up to speed, it won’t get you much love from the search gods.

How to Get Other Sites to Link to Yours
So you know how Google uses backlinks to come up with its search engine rankings. You also know that backlinks on popular, respected sites will boost your SERPS. Now the question is: how do I get those sites to link to my site?

Article marketing is an incredibly effective way to do this. When you create informative, unique content in the form of reprintable articles, websites pay attention. Plenty of well-established websites publish content from article marketing databanks, to constantly offer their site visitors fresh information. When one of these sites, or any of their visitors, publishes one of your articles, an automatic link back to your website is included and bingo, a backlink is born.

Distribute more and more articles around the Web, and you gain a steady stream of fresh, highly relevant backlinks over time. The search engines will notice, and you page rank will go up. It’s that simple.

And higher search engine ranking means more eyeballs on your website. Link simple.

Nancy Amada

http://www.articlesbase.com/sem-articles/backlinking-your-way-to-online-success-107695.html

So you are now looking at how to market that new website to get it known and flooded with traffic and the talk of the internet. You’ve done the PR route, and you’ve submitted links to various places on the internet. Now the free stuff is done, it’s time to break out the money and prepare to pay out the you-know-what for advertising. It’s a real shame there is no alternative … or is there?

Hordes of people are discovering there is another way, almost grass roots-like, and the idea is catching on like wild-fire.

Articles. That’s right, articles.

Basically it works like this: You write up a really nice and definitely informative article (think of giving to receive later), and you give it to article directories. You get a backlink from the directory now. Your article gets readers from search engines, and you now have people following your resource links to your website, and you are getting traffic. Laser-targetted traffic. The most ideal traffic there is.

But, that’s not all.

Websites and publishers can now pick up your article for free, if it’s left the same with active links, etc. So now, your article with your backlinks are all over the internet. So now, you get that stream of traffic times hundreds. And it’s free.

So let’s look at all writing articles can do beyond the obvious.

EXPERT

Your opinions and information are all over the internet, making you an instant expert. People want to go with experts for obvious reasons. This is a huge bonus by itself that advertising cannot do.

TRAFFIC

Laser-targeted, and pre-disposed to listen to whatever you have to say or sell. That is the absolute ideal visitor base, and as valuable as a golden egg.

BACKLINKS

You get backlinks from each and every place your article is put on. That is huge, and you can rack up several hundred backlinks a day easy. Backlinks are the holy grail of SEO and in making your website rank higher in search engines. Writing articles and getting all the backlinks is a huge boost into getting your website into the spotlight.

What I like to do is try to write at least 1 article a day and get it out to many many directories and websites. With the aging process, that article and backlinks continue to gain strength for weeks before become a bit old and not as valued at about 2 months in. Keep writing articles and your page rank will rise, your visitor traffic will increase, and your website will grow and mature in strength.

The things to keep in mind are these:

1. Make sure you are actually providing good and valuable information to your readers. This is not a sales ad, and you should not be trying to sell them on something. This is the time to freely give great information, and you will reap the rewards as new visitors/customers visit happy to see what else you have to say.

2. Put your backlinks in the last resource paragraph. You want the readers to read all you have to say before they leave the site.

3. Make it interesting. If the reader loses interest, they won’t read what you have to say, and you will lose a lot of the effectiveness.

4. Use the spellchecker. Typos causes a loss of credibility, and something easy to avoid.

So, writing articles is an easy as it appears. Just get in mind the topic and points you’d like to cover, and sit down and write. The more you write, the more you gain.

Anthony Kristovich Iii

http://www.articlesbase.com/online-promotion-articles/promote-beyond-pros-for-free-104405.html

http://www.USONetworks.com Search engine optimization company USO Networks uses a variety of internet marketing strategies to increase web traffic to domains across the net. If your website gets lost in the listings, call 888-723-0305 today. USO Networks is your comprehensive search engine optimization company, providing SEO, SEM, Video production and optimization, and social media marketing.

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