Link Building for Effective Search Engine Optimization
July 17, 2009 by admin
Filed under backlinks, search engine optimization
When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.
A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.
For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a google page rank this is also a quality backlink.
Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.
Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a “no follow” or “no index” robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.
Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.
James Day
http://www.articlesbase.com/seo-articles/link-building-for-effective-search-engine-optimization-74217.html
Mail this postBacklinking Your Way To Online Success
July 15, 2009 by admin
Filed under backlinks, search engine optimization
Back in the “old” days of a couple of years ago, search engine optimization (SEO) was all about keywords. Repeat the same phrase fifty times on your homepage and your site would pop up when that phrase was searched in Google. Thankfully for consumers and entrepreneurs alike, the search engines have wised up to such practices. With the creation of more detailed and precise algorithms, Google has come up with better ways to highlight the most relevant and trusted websites.
Just Because You Build It…
Creating a beautiful website with groundbreaking information does not guarantee high site traffic. Once the website is ready to be unveiled to the public, it is time to begin a serious marketing campaign to attract the eyes and ears of interested consumers. The best way to get this kind of exposure is to rank high in the search engine results pages (SERPS), and the best way to climb in the SERPS is to build backlinks.
Backlinking to Your Site
A “backlink” is a link from a website that leads readers back to your website. Sometimes it is a highlighted link in the middle of an article. In other cases, it may be the link in your Resource Box, at the end of an article you have written. When that article is distributed and published on other sites, the link leads readers back to your site.
The importance of backlinking can’t be over-emphasized. When a backlink to your web site from a popular and relevant site is created, Google tags a date to it, and records the actual phrase used in the link. Google then saves this information in order to establish rankings.
Getting the Most Out of Backlinks
It’s important to understand that backlinking is more about quality than quantity. The search engines operate under the assumption that not all links hold equal weight, and a backlink (also known as an “inbound link”) from a highly popular or well known site has more clout than a link from your Uncle Ted’s garden photos.
Here’s what Google has to say about how it uses backlinks to determine your page rank:
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’.”
So while having every member of your extended family create a link to your website from their own sites might be a great way to keep Aunt Alice up to speed, it won’t get you much love from the search gods.
How to Get Other Sites to Link to Yours
So you know how Google uses backlinks to come up with its search engine rankings. You also know that backlinks on popular, respected sites will boost your SERPS. Now the question is: how do I get those sites to link to my site?
Article marketing is an incredibly effective way to do this. When you create informative, unique content in the form of reprintable articles, websites pay attention. Plenty of well-established websites publish content from article marketing databanks, to constantly offer their site visitors fresh information. When one of these sites, or any of their visitors, publishes one of your articles, an automatic link back to your website is included and bingo, a backlink is born.
Distribute more and more articles around the Web, and you gain a steady stream of fresh, highly relevant backlinks over time. The search engines will notice, and you page rank will go up. It’s that simple.
And higher search engine ranking means more eyeballs on your website. Link simple.
Nancy Amada
http://www.articlesbase.com/sem-articles/backlinking-your-way-to-online-success-107695.html
Mail this postPromote Beyond Pros For Free
July 14, 2009 by admin
Filed under backlinks, search engine optimization
So you are now looking at how to market that new website to get it known and flooded with traffic and the talk of the internet. You’ve done the PR route, and you’ve submitted links to various places on the internet. Now the free stuff is done, it’s time to break out the money and prepare to pay out the you-know-what for advertising. It’s a real shame there is no alternative … or is there?
Hordes of people are discovering there is another way, almost grass roots-like, and the idea is catching on like wild-fire.
Articles. That’s right, articles.
Basically it works like this: You write up a really nice and definitely informative article (think of giving to receive later), and you give it to article directories. You get a backlink from the directory now. Your article gets readers from search engines, and you now have people following your resource links to your website, and you are getting traffic. Laser-targetted traffic. The most ideal traffic there is.
But, that’s not all.
Websites and publishers can now pick up your article for free, if it’s left the same with active links, etc. So now, your article with your backlinks are all over the internet. So now, you get that stream of traffic times hundreds. And it’s free.
So let’s look at all writing articles can do beyond the obvious.
EXPERT
Your opinions and information are all over the internet, making you an instant expert. People want to go with experts for obvious reasons. This is a huge bonus by itself that advertising cannot do.
TRAFFIC
Laser-targeted, and pre-disposed to listen to whatever you have to say or sell. That is the absolute ideal visitor base, and as valuable as a golden egg.
BACKLINKS
You get backlinks from each and every place your article is put on. That is huge, and you can rack up several hundred backlinks a day easy. Backlinks are the holy grail of SEO and in making your website rank higher in search engines. Writing articles and getting all the backlinks is a huge boost into getting your website into the spotlight.
What I like to do is try to write at least 1 article a day and get it out to many many directories and websites. With the aging process, that article and backlinks continue to gain strength for weeks before become a bit old and not as valued at about 2 months in. Keep writing articles and your page rank will rise, your visitor traffic will increase, and your website will grow and mature in strength.
The things to keep in mind are these:
1. Make sure you are actually providing good and valuable information to your readers. This is not a sales ad, and you should not be trying to sell them on something. This is the time to freely give great information, and you will reap the rewards as new visitors/customers visit happy to see what else you have to say.
2. Put your backlinks in the last resource paragraph. You want the readers to read all you have to say before they leave the site.
3. Make it interesting. If the reader loses interest, they won’t read what you have to say, and you will lose a lot of the effectiveness.
4. Use the spellchecker. Typos causes a loss of credibility, and something easy to avoid.
So, writing articles is an easy as it appears. Just get in mind the topic and points you’d like to cover, and sit down and write. The more you write, the more you gain.
Anthony Kristovich Iii
http://www.articlesbase.com/online-promotion-articles/promote-beyond-pros-for-free-104405.html
Mail this postPromoting your Website by Writing Quality Articles
All webmasters know how important it is to obtain quality relevant backlinks to their website(s). Backlinks help to increase both Page Rank and traffic flow. One very effective way to build relevant backlinks is to write articles and submit them to article directories. If you write informative and useful articles other webmasters will pick them up for use on their own websites providing you with inbound links and traffic flow. Webmasters only use articles that are appropriate to their website’s subject matter so any such backlinks will be from relevant pages.
If you want to be successful promoting your website in this manner there are a few things you have to keep in mind.
Quality Writing:
Webmasters are looking for high quality content their visitors will find informative or entertaining. If you write an article that is simply a sales pitch there is little chance that it will be republished. Your goal should be to write a useful article that others will actually want to read. If you keep the reader’s attention all the way to the end of the article they will be much more likely to read the author resource and visit your site. If you keep in mind that you want to add value to any website that uses your article this type of promotion will work very well for you.
Author Resource:
The author resource is usually located at the end of your article. Most article directories will allow up to three links here, but you should check with their submission guidelines to be sure. Try to make full use of the number of links that are permitted and remember to use links to internal pages as well as the home page. If three links are allowed I recommend that you use a link to your home page, a link to an internal page, and a plain URL. Some webmasters will copy and paste an article into their page and omit text hyperlinks. If you include one link that is simply the url you will be ready for when that happens.
If you submit your article to multiple directories it is a good idea to vary the anchors and links in the resource box.
How to get inspiration and resources to put together a useful article:
Now that you understand the basics behind submitting articles for web promotion it is time to start writing. Where will you get ideas about what to write about? You should start out with ideas from your own website. What is the topic, or theme, of your website? The answer to that question will tell you what to write about. Just remember that you will want those who read your articles to be interested in what you have to offer on the website you are promoting. The purpose of your article will be to attract and keep the readers attention and make them interested in visiting your site.
Resources for article information:
In most cases you will want to gather research and information in preparation for writing your article. One good source for this information is the public domain. Websites like Wikipedia provide information that is copyright free. However, do not be tempted to just copy and paste public domain content.
A keyword search for your article subject will also provide a lot of resources for information that can be used. Just be sure to respect copyright laws and do not plagiarize.
David Slone
http://www.articlesbase.com/article-marketing-articles/promoting-your-website-by-writing-quality-articles-138949.html
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Strategic Backlink Building (3) – Link Wheels
http://RichQuickReview.com/
This video is part of my series about strategic backlink building for website promotion. Any websites rank in search engines results can be improved by building backlinks pointing to it. Back links to your site can be added in articles that can be distributed to article directories, in description texts for video was uploaded to various video sharing sites and included in the text on free blogging platforms among other things.
In this video I talk about the very popular link building strategy called building a Link Wheel. A Link Wheel is a series of Web 2.0 properties that are all linked together in a circular fashion. Additionally to the interlinking each of the Web 2.0 sites also links back to your main webpage (the one you are trying to promote).
I personally don’t use link wheels because they are so artificial. As a general rule of thumb because you that the more natural a link building pattern looks, the more value each of the links will have.
Duration : 0:7:19
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Backlinks Google & forums
Google may look at penalising backlinks from forums if it’s algorithm can detect that they may be spam. Another SEO Tutorial & SEO Geo targeting tricks. http://au.movember.com/mospace/329492 http://stewartmedia.biz
Duration : 0:9:57
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Seo Techniques ~ Choosing The Right Link Exchange Partners For You
It is an acknowledged fact in search engine optimization that you have to have many quality links that point to your web site if you want your web site’s rank to soar. Consequently, link building is one of the most important SEO techniques.
Aside from promoting your web site, however, links are also very useful tools in increasing web traffic through direct link clicks. People are typically fond of following links through when they think them relevant to their information needs. Web stats would often reveal that inbound links from other web sites have a major impact on the volume of web traffic.
However, quality inbound links take time to accumulate. A new web site has no hope of increasing backlinks quickly for the links to matter. Web masters are united in their desire to want high page ranking and enormous web traffic, and all of them want these now. Subsequently, what web masters do is contact other web masters for the purpose of exchanging links. But some of them do these with not enough consideration on the repute and purpose of the site they link to. This negligence could lead to minor and major repercussions.
Sinning by association
Tell me who your friends are and I will tell you who you are. This is an old adage that says the company you keep reflects on you. In the case of the internet and link building in particular, where your backlinks originate has a bearing on your web site.
Aside from influencing your link popularity and the volume of web traffic your site generates, your link partners can positively or negatively reflect on your web site. As a case in point, if you link to web sites that are under the bad graces of the search engines due to spamming and some such violations, your web site could suffer the brunt of the consequences together with the erring web site. Just such a filtering policy is currently in the works for Google.
Backlinks in vain
Some web administrators happily link up to other web sites without due consideration to the quality of the links they are getting. Before you consider accepting the request of another web administrator to link up with your site through one-way or reciprocal links, ask where your links are going to be placed and how they will appear. It is better for your web site ranking if your links appear in the guise of anchor texts composed of your keywords and positioned within the content of the web page. If this is not possible, make sure that the links you have still contain your keywords in the other web site’s link portion.
Even with the assurance from the other web master that your link will be placed in an advantageous position, do not take his or her word for it. Do your own research and see for yourself how links are generally placed in the web site. There are certain web masters who make links hard to find. There are also others whose pages are so full of links that you cannot hope to compete for their visitors’ attention.
Backlinks that matter
Quality inbound linking is better for your web site than indiscriminate link building. Search engines like Google place a premium on the popularity and rank of the web sites where your link come from. They also take into account the relevance of the other web site to your own. Consequently, be sure to choose only highly regarded web sites that have content relevant to yours when choosing which web sites to link up with.
David Bain
http://www.articlesbase.com/internet-articles/seo-techniques-choosing-the-right-link-exchange-partners-for-you-137172.html
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Link Building Basics
Search Engine Optimizers are constantly looking for new and effective ways to build links both for the users and search engines. Link Building has been the important task ever since Google places great emphasis on links popularity. This article discusses some of the commonly used link building strategies and highlights their respective effectiveness.
Most webmasters submit their sites to countless of directories for backlinks. This method may not be useful anymore as it brings little or no traffic to the sites. Unless sites are submitted to popular directories like Yahoo Directory, other directories simply not worth the effort and money.
A better alternative to directories submission is article submission services. Article writing has becoming more and more popular nowadays as these articles will also help to bring in more targeted traffic and quality backlinks. If done probably, articles is a very cost effective way of marketing tool as well.
Some domain experts also publish their sites in their signatures in popular forums like DigitalPoint and NamePros. These signatures not only attract highly targeted traffic but they are also classified as backlinks by the seares.
Moving into the new link popularity era, search engines are looking more than just pure backlinks. Relevant linking is far more important as this will benefit the users ultimately. Next, we will take a look at those new linking techniques that will emerge useful in near future.
Several websites have been published recently to promote the awareness of some great sites. Stumble, Digg and del.icio.us are the most popular ones till date. Although most of the links from them are not classified as backlinks by the search engines at the moment, they bring in great traffic and help in viral marketing. If we could build links directly to attract potential customers while bypassing search engines, is it not a good way?
One of the latest trend in link popularity is Link Investment. There are already some premier entrepreneurs looking into the possibility of creating a link investment opportunity that will benefit the site by directing traffic to them and at the same time, earn profits by selling these links themselves. LinkVestor is the first site to implement this unique concept.
Steve Buchanan
http://www.articlesbase.com/link-popularity-articles/link-building-basics-109473.html
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Ideas to Keep your Online Home Business in Income Generating Mode
It is important that you continue doing what has worked up to now to drive targeted traffic to your online home business, which has turned it into an income generating business.
Here are some ideas to help you maintain momentum and increase your web income.
Regularly write and submit articles to the article directories and be sure to place your keywords in the title of the article as well as the body and to anchor your keyword phrase and url to your website in the author resource box to increase the one way backlinks to your site.
Make regular constructive and positive contributions in forums which will increase the backlinks to your site.
Strive to get good quality links to your website. Search for high ranking pages which are related to your industry and then email the webmaster requesting a link.
Build your links steadily and surely, it does not pay to go and buy hundreds of backlinks as this is frowned upon by the search engines. Google, in particular, gives credit where it is due, by rewarding sites which are accumulating genuine backlinks.
Continue submitting your website to the Directories. Check if they allow for the indexing of your web pages so you benefit from the backlink.
Some Directories offer both free and paid submissions, with a long time delay for the free submissions which are subject to a reciprocal link on your site, so be sure to check if your site has been listed into the directory. Bear in mind that it has been known for some directories to never add the free listings, in the hope that you will eventually opt for the paid listing and in the meantime you will be linking to a directory with no link back and the directory is benefiting from the exposure on your site.
Check your backlinks on a regular basis, once a week is ideal. You can be penalized by the search engines for linking to sites that do not link back. Use a good backlink checker or link exchange software to check your link exchanges
Remove unnecessary links from your web page. By linking out to these web sites you will be giving away a portion of your page rank which you could be passing through to your site and at the same time you could be jeopardizing your rankings by doing this.
Regularly check that all the links on your own online home business website are functioning properly.
Periodically check your autoresponder messages by sending a test message to yourself.
Keep a daily check on your pay per click campaigns to ensure that they are running to budget and make any necessary adjustments to keep up with the competition. Also check on any other paid advertising that you may have running.
Continue with your social bookmarking and blogging regularly.
Keep an eye on the positioning of your web site in the search engine results and continue optimizing your website and adding fresh content to stay ahead of your competition and ensure you site ranks well.
To recap, keep doing and checking on what you were doing to get your online home business to the income-generating stage and add extra methods of internet marketing to further propel the momentum to increase your online home business income.
Cynthia Minnaar
http://www.articlesbase.com/online-business-articles/ideas-to-keep-your-online-home-business-in-income-generating-mode-109267.html
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Free Back Link Building System Automatically Build Backlinks
Get The Free Back Link Building System:
http://www.freetrafficsystem.com/a.php?p=15614
Webmasters and Internet marketers, this video is for you. If you are building back links the old fashioned way, you will love this back link building system. You can automatically build backlinks within minutes, just by publishing articles, you can choose the category in which the articles are posted so you know your article is getting in front of a targeted market.
To Success,
Nick Simpson
Duration : 0:7:46
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