Protecting Your Search Engine Rankings
July 16, 2009 by admin
Filed under google rankings, search engine optimization
Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.
The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.
The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do – and things you should be sure NOT to do – which will prevent this kind of misperception.
Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links “bad neighborhoods.”
You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.
The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a “Pagerank” which is represented by a sliding green scale on the Google toolbar.
Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.
There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.
Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.
Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye – but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking.
Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text – splat! the page is penalized.
The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page – ever!
Another potential problem that can result in a penalty is called “keyword stuffing.” It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called “Keyphrase Density” to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.
This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering – unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “renters insurance,” be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.
The final potential risk factor is known as “cloaking.” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you?cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic, and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list.
It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as “pagejacking.” This kind of shielding is unnecessary these days due to the use of “off page” elements, such as link popularity, that cannot be stolen.
To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.
Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.
Rajkumar
http://www.articlesbase.com/seo-articles/protecting-your-search-engine-rankings-3899.html
Mail this postIncrease Your Google Adsense Earnings The Visitor Friendly Way
January 15, 2010 by admin
Filed under google rankings
Google Adsense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean . There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the cheques will start pouring through the door.
If you are looking for a way to increase your earnings with Google Adsense with you Blog or Website then the following tips should help:
1. Blend you Adsense Advertisements with the rest of your page.
This is a very simple but not always used tip. Countless studies have shown that users are more likely to click on your Adsense advertisements if they have the same link and font colours as the rest of your page. Google makes sure that the advertisement relevancy matches the content of your web page so by blending the Adsense advertisements it will provide a consistent look to your page with relevant content as well.
2. Putting Adsense Above or Below the fold?
The “fold” is simply known as the bottom of the page. If you have to scroll down to see more information on a page, this section is known as “below the fold”. Test your Adsense placement by analyzing the CTR (click through rate) that you get for advertisements that are above the fold, take them out and then put them below the fold, you’ll get a better picture to see which has greater success. There is no hard-and-fast rule to what suits better but remember that success has a lot to do with location, location, location. So get testing.
3. Take the clutter out of your Website.
Like a good spring cleaning exercise look at your webpages and analyze what your visitors find useful and what gets very little clicks. This is not only good practice towards creating a more user-friendly website but it also allows you to test Adsense ads in different areas of your pages and see identify improvements on advertisement CTRs.
4. Help the Adsense robot.
A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the Adsense bot a favour and add some text to let everyone know what the image is about. This way the Adsense advertisements will be more targeted to what your site/page is all about and the user won’t see unrelated advertisements within your website.
5. Increase your website traffic.
Seems like another obvious one, but so many good websites exist that aren’t reaching their potential target market. By optimising your website to gain better search engine rankings, participating in forums that are related to your website, submitting your website to industry related directories, and getting the word out there in any way that you can think of will help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website throughout the World Wide Web. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.
In conclusion
By incorporating the above tips you should improve your Adsense earnings. I’m not telling you that by using the above that you’ll be retiring on your yacht with your Pina Colada in hand… so don’t quit your day-job. If you follow the advice above it will get you on your way to improving your CTRs, your website design, and the experience for your user. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever the style you use and wherever you put it is the right place.
Barry Fenning
http://www.articlesbase.com/internet-articles/increase-your-google-adsense-earnings-the-visitor-friendly-way-87145.html
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Increase Your GOOGLE RANKING & Boost Your Web TRAFFIC
January 15, 2010 by admin
Filed under google rankings
http://francoisbaril.me/index.php/increase-your-google-ranking-boost-your-web-traffic-with-my-article-network-traffic-generation-tool/
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Duration : 0:8:2
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Xtreme Rankings – Optimization and Increase Google Ranking
December 28, 2009 by admin
Filed under google rankings
http://envid.xrankings.hop.clickbank.net
Frustrated by your low Google ranking? Learn how I crush my search engine competition every single time with my idiot proof search engine optimization method.
Also Visit: http://citlots.com
Duration : 0:4:19
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Register Your Domain Name Longer = Better Search Engine Rankings?
December 1, 2009 by admin
Filed under google rankings
Google May Have New Criteria When Ranking Web Sites
While I was registering a new domain yesterday I came across an
option asking if I wanted to register it for more than one year.
At first, I paid it no mind and just registered it for one year.
Later, I came across some advice that GoDaddy provides stating
that you should register for multiple years to inmprove search
engine rankings with Google.
It seems Google’s thinking is, the longer a domain name is
registered, the more credible the business is. And credible,
relevant web sites are what Google wants to show up in search
results, giving the user who is searching for information the
top-quality search results.
At first I thought it might be a scam so GoDaddy could make more
money with people registering domain names. But after doing some
research I now believe GoDaddy’s advice.
Google filled out a patent application, which below states:
“40. The method of claim 38, wherein the domain-related
information is related to at least one of an expiration date of
the domain, a domain name server record associated with the
domain, and a name server associated with the domain.”
Although it is not guaranteed this will increase your search
engine rankings, if you want to gain a potential advantage,
slight as it could be, register your domain names as long as
possible. If you are committed to your business, this is
probably a smart move for you
Jason Cohen
http://www.articlesbase.com/sem-articles/register-your-domain-name-longer-better-search-engine-rankings-2437.html
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The Duplicated Content Debate – Will Google Cripple Your Website Ranking?
November 2, 2009 by admin
Filed under google rankings
How do you create a website that the search engines love? It’s simple really – have lots of targeted content that closely relates to your site theme.
Recently though, we have heard a lot about “duplicated content” and how that can damage your site rankings in Google. You’ll see a frenzy of people saying things such as:
“Oh I mustn’t publish this article, I’ll get done for duped content”.
“I shouldn’t use private label rights content because others will be using the same content and that will hurt my chances of getting free search engine traffic.”
But do you know what? Before jumping on the “duped content is evil” bandwagon, consider these facts:
(a) There are a LOT of high ranking websites that are just plastered with nothing BUT duplicate content. If duplicated content really does matter, why aren’t these sites being banned from the engines?
(b) Google itself has not said that duplicated content is a no-no. Sure, it doesn’t exactly wear its heart on its sleeve when it comes to disclosing the factors it uses to rank sites but even so there has been little indication from Google that duplicated content will hurt your website.
(c) There are those to whom this “duplicated content” hysteria is very convenient and profitable. For example it gives people the opportunity to create products, books and software that deals with the dreadful issue of duplicated content. Article content changer software is a prime example of this – this niche market is worth a small fortune as content publishers who buy private label rights are forced to fork out a hundred or so bucks to allow them to make their purchased content unique in the eyes of search engines. It’s in the software developers interests to cause a stir about duped content because the moment it’s revealed that duplicate content isn’t really an issue they’ll lose a lot of sales overnight.
So how do you move forward with any level of certainty? You know search engines do like fresh content but what if you just don’t have the time to plug in content that’s 100% unique? The best way is to use a model that adds both unique content as well as purchased content (or free content from article directories) and optimise the page accordingly (remember – your page titles should all be individually optimised to the content).
Ultimately, unless you are employing blatantly unethical tactics to trick the search engines, the issue of duplicated content will not be a particularly tricky one for your websites. What does matter is that your site is well optimised and has plenty of back links from high ranking sites coming in. That’s the sort of thing that gets you rated high – even if your site has some content that’s commonly plastered over the internet.
Tuks Engineer
http://www.articlesbase.com/internet-articles/the-duplicated-content-debate-will-google-cripple-your-website-ranking-85879.html
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How To Increase Your Search Engine Rankings
October 30, 2009 by admin
Filed under google rankings
search engine optimization can seem like rocket science sometimes. Some would have you believe that optimizing your website is a long expensive complicated process. That is not really the case. There are some very simple basic techniques you can use to optimize your website to increase it’s search engine ranking.
Why do you even need to optimized your website? A high search engine ranking for your website is so important that if you intend to succeed with an online business you simply cannot avoid this issue. Statistics show that 80% of people looking for products or services online use search engines like to Msn, Google and Yahoo find what they are looking for. The reason for optimizing your website is to attract highly targeted visitors to you site, visitors who are more likely to make a purchase. The higher your web pages come up in the search results the more traffic your site will receive.
There are thousands of optimization websites available online, you could dive in head first into this techno jungle and most likely you will probably never be heard from again. Or you could make some small adjustments to your website that will soon improve your ranking.
*Take a look at your home page, look for a colored bar at the top of the page, this is the title bar. The words that appear in the title bar should be your most important key words. These words help to improve your ranking.
*Next click on all of your links and check the title bar of all of your pages. Be sure they include all of your relevant keywords. Do not overload your title bar with a long string of keywords; keep it to about four or six. Do not repeat keywords in your title bar and be sure to separate identical words.
*Search engines are impressed with quality more than quantity. Do not have your web pages covered in fancy graphics. Search engines will see your site as having little use to its searchers, instead look to fill your pages with quality content, useful information that the search engines can use. The text on your site should contain a light smattering of your keywords; these are the words that the search engines are going to look for when sending results to their searchers.
*The text on your web pages must be written in HTML (hyper text markup language) so that the search engines can read your text. Be sure to check and find out if your text is in HTML format, if not ask your Webmaster to change it for you.
*Many folks believe that meta tags are the key to search engine optimization. The truth is that they only have a small effect. It is however still worth having them as every little bit helps. To find out if your page has meta tags click the “view” button on the browser menu bar, and select “source.” This will bring up a window showing the code that created the page. If there are meta tags, they usually appear near the top of the window. A meta tag would read: meta name=”keywords” content=. If you cannot see any code that reads like this, ask your webmaster to put them in. Just remember that this will probably not do much for your search engine rankings.
*Linking is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked too and who have linked to you. If you want to check your link popularity go to a popular search engine and type in link:www.mywebsite.com (replace yourwebsite.com with your website domain name) If you find that you do not have any incoming links to your website you must consider beginning a good linking campaign. This would involve contacting webmasters with good quality websites to exchange links with you. It is a slow process but it is most definitely worth the effort. Linking to high quality sites increases your rankings and traffic dramatically.
If you decide to ignore all of the marketing tips in this article please do not underestimate the power of linking. Remember the higher your search engine ranking, the more quality customers will be directed your way, and that means more money in your pocket.
Carol King
http://www.articlesbase.com/internet-articles/how-to-increase-your-search-engine-rankings-113552.html
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Using SEO To Get High Google Rankings
October 29, 2009 by admin
Filed under google rankings
Don’t waste a nickel on high priced search engine optimizers. You can
learn how to do this in just a couple hours. For complete Internet
marketing training and a detailed video plus a learning brochure, visit
http://www.GreatInternetMarketingTraining.com
Duration : 0:4:16
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Making Money With Affiliate Links, Google Adsense and Pl Content
October 26, 2009 by admin
Filed under google rankings
One of the most frequently asked questions of all time is, “How do I make money on the Internet”?
If you have been trying to make money by Internet for even a short while, you have undoubtedly heard quite a few names being thrown about. It seems as if everyone sees themselves as an expert and everyone who is anyone knows everyone else who is someone. It is like a marketing guru clique. And they make you think that if you do not know somebody, you will always be a nobody.
You have probably encountered product launches, audio and video streaming, teleseminars, and joint ventures, etc. The gurus that are selling these products and services are making money hand over fist. In all fairness, these products and services are genuine and valuable to the folks who buy them.
But what most of them will not tell you is that there are thousands of people on the Internet making thousands of dollars a month without spending a lot of money. They do not fly to every seminar in the country just to make contacts. They rarely do joint ventures, because frankly, no one knows who they are. They literally sit in front of their computers in their underwear, click a few links, and wait for the money to roll in.
How do they do it? Affiliate links, Google Adsense, and content.
Take Google Adsense, for instance. Search engines love good content, the more, the better.
When you create multiple content pages on your website, the search engine spiders crawl the site, then follow each link to more content, which helps raise your rankings.
How does this make you money? By placing Adsense ads on every page. As readers click through your pages, many will also click the Adsense links. Every time they do, you make a commission from Google. It can be anywhere from a few cents to several dollars.
They do not have to buy anything. Just clicking the link makes you money. The more people you drive to your site, the more people will click the links, and the more money you will make.
Now all you need is content. If you are a good writer, you can write your own. But most of us are not.
One option would be to use articles written by others. Go to any of the popular article directories and you will find thousands of articles. Most can used free of charge as long as you include the resource box with each article. Since you are not promoting your own product, this is a very viable option.
The major downside to using other peoples articles is that the reader will view them as the expert and likely click the link in the resource box instead of the Adsense links, and you lose money.
However, the best option is Private Label Rights articles. Just a little editing can turn these articles into your own creation. The reader will view you as the expert, since you are not competing with another writer.
You can also include your own resource box with a link to an affiliate program, so whether they click the Adsense links or your affiliate link, you have increased your chances of making money. And you have done it without a single product of your own.
Making money on the Internet is not as difficult as some would have you believe. As with any business, give the people what they want and they will keep coming back.
Andi Wize
http://www.articlesbase.com/internet-articles/making-money-with-affiliate-links-google-adsense-and-pl-content-91761.html
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Making Money With Affiliate Links, Google Adsense and Pl Content
October 26, 2009 by admin
Filed under google rankings
One of the most frequently asked questions of all time is, “How do I make money on the Internet”?
If you have been trying to make money by Internet for even a short while, you have undoubtedly heard quite a few names being thrown about. It seems as if everyone sees themselves as an expert and everyone who is anyone knows everyone else who is someone. It is like a marketing guru clique. And they make you think that if you do not know somebody, you will always be a nobody.
You have probably encountered product launches, audio and video streaming, teleseminars, and joint ventures, etc. The gurus that are selling these products and services are making money hand over fist. In all fairness, these products and services are genuine and valuable to the folks who buy them.
But what most of them will not tell you is that there are thousands of people on the Internet making thousands of dollars a month without spending a lot of money. They do not fly to every seminar in the country just to make contacts. They rarely do joint ventures, because frankly, no one knows who they are. They literally sit in front of their computers in their underwear, click a few links, and wait for the money to roll in.
How do they do it? Affiliate links, Google Adsense, and content.
Take Google Adsense, for instance. Search engines love good content, the more, the better.
When you create multiple content pages on your website, the search engine spiders crawl the site, then follow each link to more content, which helps raise your rankings.
How does this make you money? By placing Adsense ads on every page. As readers click through your pages, many will also click the Adsense links. Every time they do, you make a commission from Google. It can be anywhere from a few cents to several dollars.
They do not have to buy anything. Just clicking the link makes you money. The more people you drive to your site, the more people will click the links, and the more money you will make.
Now all you need is content. If you are a good writer, you can write your own. But most of us are not.
One option would be to use articles written by others. Go to any of the popular article directories and you will find thousands of articles. Most can used free of charge as long as you include the resource box with each article. Since you are not promoting your own product, this is a very viable option.
The major downside to using other peoples articles is that the reader will view them as the expert and likely click the link in the resource box instead of the Adsense links, and you lose money.
However, the best option is Private Label Rights articles. Just a little editing can turn these articles into your own creation. The reader will view you as the expert, since you are not competing with another writer.
You can also include your own resource box with a link to an affiliate program, so whether they click the Adsense links or your affiliate link, you have increased your chances of making money. And you have done it without a single product of your own.
Making money on the Internet is not as difficult as some would have you believe. As with any business, give the people what they want and they will keep coming back.
Andi Wize
http://www.articlesbase.com/internet-articles/making-money-with-affiliate-links-google-adsense-and-pl-content-91761.html
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